Adventures in Food – how to create inspiring and engaging food content which is true to your brand

Shining a light on the stories which make M&S Food so special should be the easiest job in the world. But with the increasingly cluttered digital food market, and lots of new entrants vying for attention, it’s getting even harder to stand out and be distinctive. M&S have identified content as a key way to tell brand stories and in this session will share some thoughts on what’s working and what they have learnt so far.

Event The Food & Drink Digital Marketing Conference 6 September 2016

Speaker/s Jane Stiller, Head of Brand and Marketing – Fresh, Health, Brand Events, Digital & International at M&S,