The Evolution of Customer Acquisition

Advertisers have long pinned their hopes on traditional forms of behavioural targeting to reach new customers. As marketing technologies improve, businesses are turning to customer intent data as a way of identifying users that are most likely to convert and ensuring they’re in the best position when that happens. Financial services expert David reveals some of the ways that companies in the finance sector are leveraging intent data to find the most suitable groups to target, with examples pulled from his group’s work with a leading global brands.

Event Digital Financial Services Roundtable 12 April 2016

Speaker/s David Sherry, Brand Specialist UK at AdRoll,