27 Seconds That Define Your Brand
Customers choose your brand because of a succession of key moments, only seconds long. Only a marketing message specifically matched to the way the customer is thinking in that moment, will influence them. The biggest problem, however, is that customers can’t tell you what they do in those key moments as it is scientifically proven that they simply don’t know. Richard explores how science and specifically psychometrics can help you understand how to influence your customers.