Article
Email Marketing • July 31, 2017
...hit “send!” And that’s where the trouble begins, we all too often lead with technology. Technology is tactical. But leading with strategy to achieve an objective and aided by technology...
Press Release
Head of Digital operations Services at Amaze wins National Everywoman in Technology Award Leading digital marketing, technology and commerce consultancy Amaze, is proud to announce that its Head of Digital...
Article
Mobile • October 20, 2014
...no longer silo themselves. The CMO, in my mind, is now second in command. Success will come from choosing the correct technology to achieve your objectives, not through letting technology...
Press Release
...leaders in their regions, with the Geolocation Technology Company pioneering the provision of IP intelligence in Japan, while Digital Element is a global leader in IP geolocation technology. The partnership...
Press Release
...widening of the overall technology adoption gap and has a direct impact on the productivity gains marketers should enjoy from their marketing technology platforms. “Many marketing teams (and businesses) suffer...
Article
Digital Marketing, Marketing Automation • April 30, 2018
...AI can automate time-consuming tasks, freeing up precious resources for strategy and creativity. So, how can retail marketers make the most of available AI marketing (AIM) technology and avoid any...
Press Release
...Technology Awards in association with techUK*, recognised for changing the face of technology in the UK. These women have been selected from a field of hundreds of applicants, chosen by...
Press Release
Digital Element, the global IP geolocation data and services provider today (18 February 2020) announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting...
Article
• February 5, 2016...get marketing operations right, is not just about getting the ‘best’ platform technology but it is more about getting the ‘best‘ technology fit for the organisation. Cultural Will And Governance...
Article
Data, Technology/Software • November 1, 2018
Marketing technology is a bridge that enables marketers to create, nurture, enhance, automate, and measure consumers’ brand interactions. Savvy marketing leaders are adopting innovative marketing technology (or “MarTech”) solutions to...
