Article
Data, Paid Search • February 28, 2020
...set statistically significant bids with this level of segmentation. That’s where smart bidding comes in. What is smart bidding? There is a misconception that smart bidding works in the same...
Article
AI, Search • November 13, 2018
Brand bidding is a controversial subject. For some companies, they see it as a great way of directing customers to their site and triumphing over their competitors. Others, however, have...
Article
Pay Per Click, SEO • August 30, 2016
...text ad would not fit well on a small mobile device! Device Bidding Device Bidding is probably the most exciting change for most businesses, at least for those PPC consultants...
Case Study
...web analytics and tag management solutions, BrandAlley was able to identify four times more customer visits to its website and segment them accordingly in real time. By supplementing Sociomantic’s real-time...
Article
AI, Content Marketing • November 20, 2018
...strategy. He proposes that AI and machine learning are the most foolproof ways of monitoring brand bidding in real time, and at scale. AI has becoming increasingly more effective at...
Case Study
...allowed them to be switched off and the ~£1,100,000 spent per year on brand exact bidding could be reallocated on other areas of paid media. Without paid media cannibalising brand...
Article
Automation, Display Advertising • May 10, 2016
...a massive statement! We’ve got Clarks as a client. With them we’ll have a two pronged approach. We’ll test with real-time bidding and see how we get on. But we’ll...
Article
AI, Display Advertising • May 14, 2019
...in real time. No brand is safe from brand bidding, especially when considering that one third of daily searches are brand bidding related. It’s a dangerous game when so much...
Article
Analytics, Behavioural Targeting • March 16, 2020
...confidence”, etc. 3. Times are tough, need radical reductions This is when the preparations about who your core audience are and which elements really work become so valuable. Now you...
Article
Digital Marketing • January 12, 2018
...that non-skippables have the best engagement by far and hold attention for the longest, whereas video ads in stories have the shortest viewing times. Models Named Biggest Celebrity Endorsers Of...
