Article
Digital Marketing, Multi-Channel Marketing • July 27, 2016
...how you can make your marketing efforts memorable, watch Andy’s full video presentation here. Develop Your Multi-Channel Marketing Through Multiple Means Want to learn more about multi-channel marketing? Then take...
Article
Digital Marketing • November 19, 2019
...Essentially, omnichannel marketing is a sales approach which prioritises customer experience. The approach is best explained in opposition to multi-channel marketing as they’re often confused. Multi-channel marketing refers to interacting...
Article
Content Management, Ecommerce • July 30, 2009
...campaign, same messages, across channels. Multi-channel isn’t necessarily coordinated, consistent or enlightened by a customer’s inter-channel responses; cross-channel is. Multi-channel marketing is however where most organisations are right now. This...
Article
Multi-Channel Marketing • June 3, 2014
...communicate with consumers at different stages in the purchase funnel? Expand all your channels and then map them together using a data management platform. “Fully automated, data-led multi-channel marketing with...
Article
Multi-Channel Marketing • April 1, 2010
Successful multi-channel marketing requires holistic thinking; here we outline the best way to integrate emerging channels into a long-term marketing strategy. Bandied around all over the place, multi-channel marketing is...
Video
Article
Brand Management, Customer Experience • August 4, 2016
...the Customer Journey For more videos focusing on multi-channel devices and platforms, take a look at our previous post: Maximise Your Multi-Channel Marketing with the Help of These 3 Videos...
Article
Multi-Channel Marketing • June 23, 2015
...Gallagher, Campaign Executive at Butlin’s Multichannel Marketing: It’s all About the Journey Kelly Patterson – Marketing Manager, CAKE “Millennials are everywhere, so advertisers need to be everywhere.” Rather than seeing...
Event
14 Jul, 2016
...Explore the latest developments in digital marketing Make a wealth of new connections with the leading industry thinkers Build a more innovative and efficient marketing toolkit Connect with the industries...
Article
Digital Marketing • November 29, 2016
...co-chair on the Multi-Channel Council for the Direct Commerce, a not for profit organisation which supports multi-channel retailers. She’ll be speaking on our Brand Panel, bringing a wealth of experience...
