Case Study
BrandAlley
...CRM data, they turned to real-time technology for help. The result? They achieved unprecedented ROI from its display advertising campaigns Brief BrandAlley, one of the third-largest private sales websites, approached...
688 search results for "Display Advertising"
Case Study
Digital Marketing, Display Advertising
Leading Gift Retailer Uses Programmatic Buying to Boost Efficiency
...were tasked with driving incremental online sales Sociomantic Labs drives incremental sales at scale for e-commerce marketers with programmatic display advertising solutions for desktop, mobile and Facebook. Programmatic display for...
Article
Content Management, Content Marketing • February 17, 2020
Paid Search, Display, and SEO Seminar Roundup
...just about how fast the website is. Ian Miller, CEO at Crafted, explores what clients really want from their SEO, paid search, and display advertising. And what is the journey...
Press Release
New Report from LiveRamp Finds COVID-19, Brexit, and Domination of Walled Gardens as Threat for UK Advertising Industry
...industry. The UK has one of the largest online advertising industries in the world, and in 2020 online advertising made up 62 per cent of the total advertising spend of...
Article
Digital Marketing, Display Advertising • August 1, 2018
The Future Of Programmatic Advertising
...this media space directly. It’s no wonder that this amazing technology has moved beyond standard display advertising. Indeed, programmatic is now embracing mobile and video ad formats as well as...
Article
Digital Marketing • January 4, 2014
Ad Value
...they wanted to create more categories, but it’s also because advertising agencies are saying, ‘Are we even advertising agencies anymore? Aren’t we just creating stuff which is sometimes advertising, but...
Article
Pay Per Click • September 1, 2017
What is Programmatic Advertising? The Basics
...advertising spaces across the web and automates the process using specific targeting information on a demand-side platform (DSP) and display adverts. Generally, programmatic advertising can be categorised as one of...
Article
Digital Marketing, Display Advertising • September 4, 2018
Paid Search, Display & SEO Seminar Roundup: 30 August 2018
Last Thursday, Figaro Digital were joined by digital marketers interested in Paid Search, Display, and SEO at The Hospital Club, Covent Garden, for an informative afternoon of presentations and networking....
Case Study
OFFICE Drives Incremental Sales at Scale with Personalised Display Ads
Online fashion retailer OFFICE drives incremental revenue from new and existing customers with dynamically personalised display ads “Thanks to the use of market-leading programmatic technologies and a unique user-centric approach,...
Article
Brand Management, Campaign Management • June 15, 2020
How Digital Advertising Can Successfully Navigate Today’s Pandemic Business World
...can they make meaningful changes to their digital advertising strategy? Why advertise now? There is an age-old argument that advertising through a recession or time of crisis can make or...