Company
Benefit Cosmetics
Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California selling at over 2,000 counters in more than 30 countries.
Company
Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California selling at over 2,000 counters in more than 30 countries.
Article
Brand Management, Creative • December 4, 2023
...of their biggest own brand cosmetics range, Studio London. Cosmetics is a hugely saturated and, for the most part, hugely gendered market. We set out to change that. Positioning Studio...
Case Study
Behavioural Targeting, Community Management
How Benefit Is Magnifying The Brand Love With Referral Benefit Cosmetics grew from a single make up shop “The Face Place” in 1976 to a global cosmetics brand. This growth...
Article
Beauty, Behavioural Targeting • March 2, 2021
...in terms of beauty have shifted from cosmetics to self-care. Almost 40 per cent of us have tried new brands, 80 per cent of whom say they will stick to...
Company
...Advertising Bureau (IAB) Banking Standard Chartered Bank Broadcasting BBC Worldwide Channel 4 Children’s Paddington Bear Tomy Gacha Cosmetics Coty Rimmel, Miss Sporty, Sally Hansen Charity Children’s Trust Leukaemia Research Newspapers...
Company
KF BEAUTY is the parent company of successful, independent cosmetic brands WUNDER2 and KeraFiber. Founded in 2015, the objective of KF Beauty is to make cosmetics in a responsive way:...
Article
Digital Marketing, Email Marketing • December 6, 2021
...to send out “mixtape” content, and the offers in each email are a relevant extension of the message. Here’s another view from Lush Cosmetics, sent when many countries were in...
Press Release
...list of most purchased products (amounting to 36 per cent of sales), followed by cosmetics (18 per cent of sales) and then smart tech (14 per cent), according to YouGov....
Press Release
...year they will be replicating that success in France. Successful programmes already running in France and the UK include Feelunique, Seraphine, GHD, Benefit Cosmetics, Missguided, MATCHESFASHION.COM, Farfetch, and Eve Mattress....
Case Study
...store launch in July, Cardiff’s Superdrug has seen measurable increases in cosmetics and perfume sales. The performance of this flagship store in both sales and brand perception has justified the...