Black Friday 2017 drove £1.4 billion in sales in the UK alone. Many brands leave sales on the table during Q4, primarily because accounts haven’t been as prepped as they should be. The actions brands must take to ensure the best possible performance during peak season aren’t rocket science. The tactics and best practices that drive successful campaigns aren’t particularly complex or require a huge amount of investment – so what are you waiting for?
Genie Goals has teamed up with Google to run The Retail Marketing Summit: Black Friday And Christmas, from 8:30am to 12:00pm on 4 October 2018. At this breakfast event Genie Goals and Google will deliver clear, tested and actionable insights into what makes Q4 successful for retail brands, in terms of driving maximum revenue and optimising campaigns to hit your ROI targets.
The event is free for retailers and the agenda is below:
8:30 – 9:00: Arrival and Coffee; Genie Goals
9:00 – 9:15: Introductions; Luca Senatore, Genie Goals
9:15 – 9:45: Black Friday and Christmas: The Stats & tools to help you take advantage of the period; Google
9:45 – 10:15: Making the most from Black Friday and Christmas: How to do it; Genie Goals
10:15 – 10:45: Black Friday: A success story
10:45 – 11:15: Closing Remarks: Luca Senatore; Genie Goals
Retailers can sign up for free here.