Tangle Teezer Appoints Avenue Digital For International SEO And Paid Search

Wed 13th Feb

The well-established high street British hairbrush brand Tangle Teezer, who are innovators in the detangling hairbrush market, have appointed fast growing London search agency Avenue Digital to handle their SEO and PPC activity following a competitive pitch.

Established in 2007, the brand’s hair and styling products are now sold worldwide in over 70 countries. Avenue have been appointed and retained to strategise and implement a series of all channel digital campaigns that will touch parts of search, shopping, and social with localised content and translation services.

“Being hired to drive international e-commerce revenues for Tangle Teezer is an opportunity we are thrilled to be leading. Winning the work off a top UK agency is testament to our proven International SEO and PPC credentials, and our ambition to be a leading player in the performance marketing space.” Stuart Wells, Chief Executive, Avenue Digital 

“We are delighted to showcase our technical and strategic expertise through working with such a pioneering brand. Our data-driven approach to digital marketing is perfect for Tangle Teezer’s e-commerce centred campaigns. We’re looking forward to working with them to deliver targeted and sustainable growth.” Helen Pollitt, Head of SEO, Avenue Digital 

“We selected Avenue as our partner based on their digital expertise, strategic leadership and enthusiasm for our brands vision. Tangle Teezer are in an exciting phase of growth across ecommerce, and within the first month of working with Avenue have already seen positive changes to our channel strategy. We believe Avenue will drive significant, profitable growth for our business and we’re looking forward to working with them.” Courtney Johnson, Head of Ecommerce, Tangle Teezer