Steppes Travel appoints Ridgeway to deliver next generation travel website to attract new audiences and create a highly personalised immersive experience for those seeking a bespoke and luxury holiday.
Founded in 1989, Steppes are a market leader in luxury tailor-made holidays and expert-led group travel to over a hundred destinations worldwide.
Ridgeway will work with Steppes to understand the needs and expectations of their customers and build key personas to allow Steppes to reach new audiences and drive customers into the sales funnel.
“The new site will solidify our position as a leading travel company by providing our tailored and exclusive experience for our customers. We are excited to be taking the Steppes website and service to the next level utilising the immersive expertise that Ridgeway delivers,” expressed Nadia Hussain, Head of Marketing, Steppes Travel.
The new site is set to launch in June 2018 and will not only provide a much sleeker user experience but offer the Steppes team more control and flexibility over the site and the varying campaigns they run, thus improving overall business efficiency.
The website will be built on the Kentico EMS platform and the long-term aim is to incorporate a high-quality ecommerce experience for both set departure tours and charters. This additional functionality will elevate Steppes Travel’s online presence and experience to be the best in the market.
Steppes Travel selected Ridgeway as it appreciated the agency’s thorough approach and extensive expertise in user experience and ecommerce. As a top Kentico Gold Partner and award-winning delivery of a number of large projects for leading brands including Twinings, HMV and The De Beers Group, Ridgeway was an obvious choice for Steppes.
Ridgeway’s Managing Director, Simon Cole, says: “We’re thrilled to take on this project for Steppes Travel as we believe together we can create something that is truly exceptional. The new site will enhance their position in the market and we are proud to be part of that journey.”