HSBC Expat Appoint Jaywing to Redefine and Engage International Audience

Thu 16th Jan

Jaywing has been appointed to support the growth of HSBC’s expat business, which provides specialist support to people living and working abroad.

Sheffield headquartered Jaywing has been selected by HSBC Expat to help redefine the way the brand engages with audiences who live, work and bank across different countries. Through its data-driven and creative capabilities, Jaywing’s work looks to help the bank uncover the next generation of expats.

Jaywing’s remit extends to developing the HSBC Expat brand across all touchpoints to help differentiate them in an increasingly competitive market, ensuring their banking propositions resonate with customers through a memorable and authentic dialogue.

The HSBC Expat business, which is based in Jersey, provides specialist services, expert support and connections to help its customers build fulfilling and successful lives abroad for themselves and their families. Covering multi-channel digital and messaging strategy, plus always-on campaign activation, HSBC Expat will look to deepen customer relationships and expand its range of cross-border banking solutions to new audiences.

Maria Vardy, Managing Director at Jaywing said, “HSBC Expat has exciting plans for the future and we’re looking forward to joining them on their journey, bringing our considerable sector experience and expertise to help fulfil the brand’s ambitions.”

Kara Lisik, Head of Marketing, HSBC Expat and HSBC Channel Islands and Isle of Man said, “HSBC Expat continually reviews and evaluates who and where our audience and customers are and we’re looking forward to working with Jaywing as we navigate the best ways to engage with them.”