Holiday Brand Love Home Swap Launches Referral Marketing Campaign
Fri 16th Nov
Love Home Swap, set up in 2011 in the UK, is a members-only home exchange company with an international reach. For an annual fee, the platform allows homeowners to exchange their homes with other members worldwide for holidays with a local touch.
Love Home Swap’s highly engaged global community of loyal members has become the company’s biggest advocates. The brand is focused on a member-first approach and the website is full of additional content such as tips and advice for swapping, wider stories about travel in general, and member-led content sharing travel experiences.
The company recognised the opportunity to leverage the relationships and trust that they had built by offering a platform for their customer base to be able to share the brand’s story and their own positive experiences to drive new customer acquisition. They decided to partner with Mention Me, using their leading ‘refer a friend’ SaaS technology to capitalise on these word of mouth referrals.
“Once our customers have found us, they tend to stay with us, and referring us to friends fits naturally with that. Mention Me allowed us to get up and running quickly, with an ability to test offers that resonate most with our members.” Ben Wosskow, Managing Director, Love Home Swap
“Love Home Swap’s business model and ethos fits perfectly with refer-a-friend marketing. The brand has already built an evangelical loyal customer base who are likely to relish the opportunity to share the brand and its products and service with friends and family.” Andy Cockburn, CEO and Co-Founder of Mention Me