Fast Fashion Label In The Style Launches Referral Marketing Programme

Tue 20th Mar

Online fast fashion retailer In the Style is today launching a referral marketing campaign powered by Mention Me, as part of a wider customer acquisition drive.

In The Style quickly shot to success by uniquely combining fast fashion, social media and celebrity trends to launch a retail website. Recognised by the fashion industry as well as consumers, In the Style has just been shortlisted in the Drapers Digital Awards for Best Use of Social and Pure Play Etailer under 50 mil Turnover.

The brand is enjoying huge growth supported by celebrity design collaborations, including Geordie Shore’s Charlotte Crosby and UK Fashion and Beauty blogger Sarah Ashcroft.

Recognising that their current customers were their most loyal and passionate advocates, the brand was keen to provide them with a platform where users can share their positive experiences of the brand to drive new customer acquisition. They have partnered with Mention Me, using their leading SaaS technology, to capitalise on these word of mouth referrals.

According to Finn Christo, Head of Ecommerce from In the Style “We are a modern brand, built on listening to what our customers want. Nothing sells as a friend telling you it’s great. Referral was the logical next step for us in an ambitious growth drive, to reward our loyal customers and bring more into the fold”.

Andy Cockburn, CEO of Mention Me said “We can’t wait to see In the Style’s referral programme in action. They are the perfect brand for referral, and so in our experience they’re going to be rewarding a lot of happy new customers.”