Ethical Grocer Farmdrop Sources Selligent Marketing Cloud To Drive Customer Engagement

Thu 16th Aug

Selligent Marketing Cloud has announced that they have partnered with online ethical grocer Farmdrop. The partnership will help to drive customer engagement for Farmdrop, as well as support its exponential growth.

Farmdrop is an online grocer distributing high-quality, fresh food and household products direct from local farmers, fishermen and food makers. The company uses proprietary technology to sell thousands of products from hundreds of independent producers to customers in London, Bristol, and Bath areas. The retailer recently raised £10m from investors to support it plans for expansion.

Farmdrop will use Selligent Marketing Cloud’s email, SMS, and push notification capabilities, to deliver customised and personalised engagement to its customers across mobile, social and email channels. This will include web content and experiences which will be personalised around specific interests such as purchase history, grocery preferences and online behaviour. Website data can also be used to customise messaging across other digital channels.

This will all be powered by Selligent Marketing Cloud’s innovative ‘Offer AI’ product which uses bespoke Artificial Intelligence algorithms to predict the tastes of visitors. Offer AI modifies content to be displayed in real-time based on large volumes of data, which includes behavioural data, universal profile, context data and the company’s own specific business logic. By delivering personalised engagement, based on customer’s shopping preferences, Farmdrop will be able to offer a better service to its customers and support its plans for growth.

“We are delighted to be welcoming Farmdrop into our large portfolio of grocer clients. With 48 per cent growth of UK online grocery sales expected over the next four years, the unique appeal of brands such as Farmdrop is only going to increase. It’s going to be an exciting journey for both of us.

Farmdrop will be able to deliver consistently personalised and targeted communications across all channels. We are looking forward to working with them and helping them to transform their customer experience by understanding, tailoring and acting upon individual shopper behaviour.” Nick Worth, CMO at Selligent Marketing Cloud

Farmdrop joins an impressive list of leading grocery retailers working with Selligent Marketing Cloud including ASDA, Ocado, Walmart, and Chronodrive.

“Farmdrop is winning over the hearts and minds of new customers every week, delivering high-quality fresh produce, direct from local farmers and food producers.

With more people than ever before choosing to buy their groceries online, we needed a partner who could give our customers a sophisticated and personalised shopping experience. I’m thrilled to be working with Selligent. They have the expertise Farmdrop requires to take the business to the next level.” Claire Gostling, Head of Customer Marketing at Farmdrop