Industry-leading IP geolocation intelligence utilised to increase advertising targeting capability.
Digital Element, the global IP geolocation data and services provider, has today announced that expert performance marketing and traffic monetisation platform, Clickadu, has chosen its NetAcuity EdgeTM technology, to improve global performance for clients through the provision of enhanced targeting for their campaigns.
Clickadu is a powerful ad network for both mobile and web channels, delivering profit optimisation for advertisers and publishers across the world. The company allows brand advertisers and media buyers to acquire trusted traffic sources worldwide and generates over 250 million impressions daily – allowing its clients to leverage real-time data performance statistics to target their audiences more effectively.
Clickadu selected Digital Element’s IP intelligence and geolocation solution to access global IP datasets with granular accuracy to improve its traffic tracking offering.
By using Digital Element’s NetAcuity Edge technology, Clickadu will be able to identify consumers’ locations with a high degree of accuracy, right down to postcode level – without the user being personally identified. This will allow the geotargeting of advertising and content on a worldwide basis, and allow location to be used alongside other data to create tighter targeting profiles. The technology improves the global reach of clients’ projects by providing actionable information about online users, enriching precision targeting for advertising, and empowering improved campaign analytics.
Additionally, Clickadu will also utilise connection type, mobile carrier, proxy, and ISP data from Digital Element, further boosting its targeting capability.
“Digital Element is a market leader in the provision of IP geolocation data. The accuracy of its IP geolocation technology, NetAcuity, guarantees we can provide our partners with the traffic quality and accurate geotargeting they are looking for, allowing us to drive more valuable, trustworthy traffic to advertisers’ campaigns. The technology is hugely beneficial to us as it dramatically boosts the available opportunities to engage with geo-oriented advertisers and affiliates in our platform.” Demian Mash, Affiliate/Marketing Manager at Clickadu
Digital Element’s NetAcuity Edge combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.
“Our partnership with Clickadu is an exciting prospect for Digital Element, as they are looking to serve their already staggeringly high traffic impressions with our quality IP geolocation data. Our growing presence in the Eastern European markets is testament to the hard work the team is putting in to guarantee we offer the most reliable and accurate IP geolocation data available. By using our data, Clickadu can continue to enhance its specialised targeting of traffic to increase engagement for its clients and ensure relevant content is delivered to lift conversions even further.” Kate Owen, Digital Element’s VP of Northern Europe
Clickadu joins Digital Element’s portfolio of high-profile clients. This includes: Adobe, Facebook, Pinterest, LinkedIn, Videology, MediaMath, BBC, Discovery Networks, Hubspot, Vibrant Media, Webtrends, Crimtan, Weborama, Ogilvy, and many others.