BrightHouse Invest In Online Customer Experience With New Three-Year Digital Transformation Contract

Mon 23rd Sep

BrightHouse is the largest rent-to-own company in the UK. They provide access to quality household goods and services for customers who are among the millions of lower income families, frozen out of the mainstream credit market.

BrightHouse have appointed the Sitecore specialist agency, Kagool, to accelerate their digital development roadmap in a three-year strategic framework contract. BrightHouse will benefit from Kagool’s extensive Sitecore expertise to enhance business value.

Kagool’s team of designers, developers, and digital strategists will leverage over 20 years’ experience in delivering award-winning digital solutions to produce a seamless new customer experience strategy for BrightHouse. This will be the driver for online conversions and the start of an exciting digital transformation journey for the brand. The three-year roadmap will also involve technical optimisation of Sitecore to maximise the value of the platform and to drive great user experience for BrightHouse customers.

Dan Berry, Managing Director at Kagool adds, “We are delighted to have been appointed by BrightHouse. We value long term partnerships and we’re really looking forward to working with the BrightHouse team to realise their digital ambitions!”

Ashley Payne, CCO at BrightHouse said: “Our customers love the personal care and attention they receive at their local BrightHouse store. With Kagool’s help, we’re going to give them that same feeling when they choose to visit us online.”