Anglian Home Improvements consolidates programme exclusively with Affiliate Window

Wed 9th Mar

8th March 2016

Anglian Home Improvements, the leading home improvements company in the UK, has consolidated its lead generation affiliate programme from Magnetise Media to partner exclusively with global performance marketing network, Affiliate Window.

Having been manufacturing and installing home improvements for 50 years, Anglian have more than a million customers, 95% of whom would recommend them to their friends, and 42% of their weekly sales are from returning customers.

With the growth of the affiliate channel an important part of their digital marketing activity, Anglian’s decision to work exclusively with the network is because of the platform capabilities, and specialist affiliate knowledge of the account management team.

Matt Carey, Head of Digital at Anglian Home Improvements addsWe are really excited about working exclusively with Affiliate Window. We have worked together for several years so they have a good understanding of our business and a record of delivering high quality as well as a high quantity of leads. We expect to work even more closely and to see good growth from this important lead generation channel over the next twelve months.” 

Michelle O’Sullivan, Commercial & Lead Generation Director at Affiliate Window comments: “Following a long-running and successful partnership with Anglian Home Improvements, we’re delighted that they have chosen to consolidate their programme exclusively to our network. This decision – driven by a desire to grow the programme – highlights the breadth of publishers that we work with, and the specialist affiliate knowledge of our account management teams.”

The Anglian Home Improvements affiliate programme has grown significantly in the past two years. Anglian plan to continue this growth and recruit a wide range of publishers with the move exclusively to Affiliate Window, and aim to increase conversion rates by working with closely with their publishers. Find out more about the programme here.


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