The year has started out well for Absolute Digital Media, with their rebrand launching on the 31 January and now, they’ve secured themselves a nomination at the UK Biddable Media Awards for Charity Campaign of the Year for their work with The National Childbirth Trust.
The UK Biddable Awards celebrate the best in biddable media, with awards offered across 30 different categories including several sector and campaign awards, and agency and team awards. The judges consider campaign results, ROI, development and staff retention in order to determine the best candidates for nomination and this year, Absolute Digital Media took their place on the shortlist.
The National Childbirth Trust approached Absolute Digital Media with a goal to improve visibility, gain a better ROI for their Google Ads, and better maintain their following of Google Grant guidelines. Absolute Digital Media introduced a tailored PPC campaign that saw a focus on the use of bidding strategies to produce lasting results for the charity. Absolute Digital Media reported that NCT saw a 52.80 per cent increase in course-related conversions and a 214 per cent improvement in click-through rate.
These results have landed Absolute Digital Media a position in the shortlist for the UK Biddable Media Awards this year.
“The team here at Absolute Digital Media are thrilled to have been nominated for the UK Biddable Awards. The team have worked hard to produce results for an incredible charity like The National Childbirth Trust, and we’re excited to continue working with them in the future.” Ben Austin, CEO, Absolute Digital Media
The UK Biddable Awards will take place on the 7 March this year at London’s Montcalm Marble Arch. Absolute Digital Media will be attending the event to celebrate with fellow nominees.
For more information about Absolute Digital Media’s work with The National Childbirth Trust, or to find out more about their services, visit their website or get in touch on 0800 088 6000.