Sophia Matveeva

Founder & CEO

Enty

Fashion, Retail

Sophia Matveeva is the CEO and Co-Founder of Enty, an innovative fashion tech platform where women can access the professional advice of stylists and the opinions of an engaged style-conscious community in a safe, ‘troll-free’ environment. The Enty platform is supported by unique artificial intelligence, which learns about user tastes and global trends as the platforms grows. Enty was born in a grad school classroom and has grown to serve users in the UK, US and Australia. A graduate of University of Bristol, with an MBA from Chicago Booth, Sophia began her career in the media working in financial PR before moving on to private equity. During her MBA, Sophia worked at leading social news platform Blasting News, where she was instrumental in quadrupling audience within a year.