Skip Fidura

Author, Speaker, Expert

Skip Fidura is a data driven marketer with over 20 years' experience of client, agency, and supplier side. He works with a diverse range of clients from BT, Fred Perry, and the Woodland Trust, to build their email and automation programmes to increase customer lifetime value and ROI. A globally recognised blogger and speaker, Skip is a member of the Board of Directors of the UK Direct Marketing Association, Chair of the Committee for responsible Marketing, and a Fellow of the IDM.