Sanjeevan Bala

Head of Data Planning and Analytics

Channel 4

Sanjeevan Bala is responsible for transforming the broadcaster by leveraging the value of data combined with data science to deliver benefits across Marketing, Online, Viewer Relationship Management, Ad Sales, Scheduling and Commissioning Teams.  Under Sanjeevan’s leadership, Channel 4 is the first UK broadcaster to harness viewer data for commercial and creative benefit.  Deeply understanding the behaviour of over 13.5m viewers allows the commercial and creative sides of the business to develop innovative new propositions. He was also ranked #2 most influential in big data by dataIQ.