Richard has spent over 20 years assisting companies in the building of brands and the development and implementation of innovative go-to-market strategies. He has led many strategic marketing initiatives across various business and technology areas. Currently Richard is Chief Commercial Officer at DPL where he helps brands turn big data into big action, through combining data science, behavioural science, and digital marketing to transform the way brands engage with customers. Richard has held leadership roles within the data, adtech, digital and media sectors, including as VP at CA Commercial, MD EMEA at Turn and Director at Google. He sits on the advisory boards of a number of companies and associations and is a regular speaker at industry events and conferences.