Per Caroe has been consulting and managing sales people in the behavioural/email marketing space for over a decade. In 2012, he was brought to Silverpop to develop an agency team, to facilitate existing and expand into new agencies throughout North America. In 2015 he was tasked with making the same impact on the global stage with IBM Marketing Cloud. For 2016, Per’s been asked to join the IBM Commerce Evangelist team and travel the world spreading the good word. Having been responsible for marketing budgets and deliverables as a marketing executive, Per is familiar with marketers daily lives and pains.