Martin Tavener

CTO Watson Customer Engagement UK&I

IBM Watson Marketing

Martin joined IBM in March 2000 having previously worked in both technical and management roles in the travel and transport industry. Since joining IBM, Martin has spent most of his time working as software architect with many of IBM’s UK Retail clients advising them on both technical and business strategy. As the UKI CTO for Watson Customer Engagement Martin works closely with IBM’s flagship accounts as they look to differentiate themselves via the use of artificial intelligence, analytics and cognitive computing.