Janis Thomas

UK Marketing Director


Janis joined Birchbox UK in 2016 as an expert in driving digital marketing to deliver sales and revenue growth in ecommerce and subscription businesses. Janis' responsibilities include defining and managing cross-channel marketing strategy, including subscriber acquisition, retention, and ecommerce activity, as well as assisting with business development and leading projects for Birchbox to meet new audiences and build their brand. With over 75% of Birchbox traffic coming from mobile in 2017, Janis' role in optimising digital performance will be key to the company's future success.