Beatrice Andrew

Head of Consumer Neuroscience

LAB Digital

Beatrice has a degree in Neuroscience from King’s College London where she specialised in the biomechanics of Alzheimer’s Disease and Astrocyte function of Major Depressive Disorder. Having started her career as a digital planner for Google, Beatrice is now Head of Consumer Neuroscience at LAB. Her department is pioneering new behavioural methods to increase engagement and influence users to measurably enhance performance in digital.

Company

LAB Digital

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