Web Build, CMS & UX Seminar 4 August 2016
Figaro Digital seminars are generally very good with a range of interesting presentations which keep marketers up to date on what’s happening.
Marketing Manager, WorldSIM
Principal Solution Architect
How to Make Your Website a Powerful Customer Acquisition and Retention Tool in a traditional industry sector
Bostik, an Industrial adhesives manufacturer is an Episerver and Freestyle Interactive client. They’ve recently launched an ecosystem of websites, rolling out across 34 countries which enables the individual countries to target their customers with tailored content from one central hub. Their website is a powerful customer acquisition and retention tool, driven by a digital strategy with the customer at its heart. The case study will follow the project from initial strategy to results achieved by carrying out extensive audience and competitor research to help guide technology platform selection, website design, content and search engine strategy.Watch Video
CMS Pricing: Where Do We Go From Here?
Here we take a look at what lies behind the thinking when CMS vendors set their pricing structures. With CMS prices varying from free to license to hundreds of thousands of pounds for a license, what is it that determines at what price a particular vendor chooses to sell their product. What factors govern these decisions and why the customer should be aware of these considerations when selecting a CMS.
Building a Global Platform One Step at a Time to Increase ROI
Sally will use a variety of examples from Amnesty International to Hillarys Blinds to show how you can update a legacy or poorly performing system in stages, reducing your risk, increasing ROI and ultimately allowing you to work faster and more effectively.Watch Video
Founder & CEO
Building a Compelling Brand System
In the crowded digital landscape, driving awareness and fostering loyalty is critical for the success of your business. But how can you create a brand that consistently connects with your customers across services, products and channels?
Danny will explore the key blocks you need to build an organic brand system. From establishing a distinct digital-first personality, the most disruptive businesses can bake emotive resonance and ‘shareability’ into all marketing activities. Only this will create a truly compelling customer experience, which secures rewards for your users (and your business!).Watch Video