Travel & Leisure: Digital Marketing Spotlight 29 March 2018Request Ticket
9:00 - 9:30
Registration, Coffee, Pastries And Networking
9:30 - 9:40
Head of Production
Wish You Were Here: The Storytelling Power Of Video
The explosion of online video has left brands scrambling to create content and this is nowhere more apparent than in the travel and leisure industry. But what video best supports your marketing messages? And what storytelling do your customers care about? Where should you be placing this content, and what should you be spending on video?
9:40 - 9:50
Consultant eCRM & Marketing Automation specialist
Engage and Convert Customers with High-Impact Email & eCRM Strategies
With email still being one of the most popular marketing channels, why, and how, you should be working to increase the effectiveness of your email strategy should be at the forefront of any marketer’s decision making. In this presentation we’ll be covering a clearly articulated and visualised framework to create relevance, case study insights into how to approach segmentation and examples of where content has been personalised, a summary on automation approaches, and some helpful technology.
9:50 - 10:00
CEO & Co-founder
Recommendations And Word Of Mouth For Acquisition In The Travel And Leisure Sector
Discover why trust and relevance are essential to building a brand. During this session, Andy will unearth the trust marketing techniques of brands like Uber and Airbnb. Plus share case studies of brands who’ve used word of mouth to build brand engagement. You’re guaranteed to get practical tips and ideas you can take back to your own business.
10:10 - 10:20
Travelling 'The Last Mile' In 2018
With the ongoing growth of the 'experience economy' and desire by travellers to have increasingly unique experiences, there's more scope than ever to attract and retain customers. However, marketers struggle to take advantage of this and improve the 'Last Mile' of digital marketing - their own websites - due to legacy IT or overstretched development resource. To offer great digital experiences for travel customers, websites should respond to where customers come from, who they are, and what they do onsite.
10:20 - 10:30
10:30 - 12:30
12:30 - 13:15
Light Lunch And Networking