Travel & Leisure: Digital Marketing Spotlight 28 March 2019
Registration, Coffee, Pastries And Networking
Head of Digital Marketing
Thomas Cook Group Airline
Automation And The Future Of Travel Marketing
What is the future of travel marketing? Wouldn't you like to know? Matt Holmes, Head of Digital Marketing at Thomas Cook Airlines, will reveal all with a future-facing look at how travel brands can leverage automation and AI in their digital marketing, learning from the world of ecommerce and the AI driven innovators in Asia. Find out how AI can free up your time to add value to their business in other ways.
Archived: Dan Almond
Senior Digital Marketing Consultant
How To Turn Lookers Into Bookers With Authentic Traveller Content
In travel, inspiration is key and experience is everything. Yet the content that inspires, validates and influences people most is created by other travellers, not brands. In this talk, I'll share how brands can leverage AI-powered technology to transform their entire customer journey with authentic traveller-created content – boosting engagement, reducing costs and driving bookings.
How To Create A Winning Video Marketing Strategy
Video is the most effective way to meet marketing objectives from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content. Discover how to develop your own brand story that engages your audience emotionally and gets results.
Senior Sales Development Representative
Why AI Will Change The Travel Marketing Game
It’s no secret that AI is set to change the game for travel marketing. How do we at Phrasee know this? Well, we’ve done it with Virgin Holidays... Join Natalie Johnson from Phrasee as she takes you through a brief history of AI, the different forms of AI and Virgin’s secret to marketing success.
Light Lunch And Networking