Travel & Leisure: Digital Marketing Spotlight 13 September 2018
9:00 - 9:30
Registration, Coffee, Pastries And Networking
9:30 - 9:45
Chief Marketing Officer
Beyond Collated UGC To Curated UGC - Using Customer Content In 3 Ways That Worked For Us
With a community of pet lovers worldwide,TrustedHousesitters was sitting on a goldmine of content and not using it enough within acquisition marketing. Jess will discuss three ways TrustedHousesitters used member content to drive social proof, articles for SEO, and even to fuel a successful global PR and link building campaign. With hundreds of thousands of registered users, curation is the key to our success.
9:45 - 10:00
10:00 - 10:15
How To Create A Winning Video Marketing Strategy
Video is the most effective way to meet your marketing objectives from raising awareness to increasing engagement and sales. But how do you harness the emotional power of video storytelling to meet your goals? Join us for an interactive talk from one of the UK’s leading video strategy experts, who will provide practical steps for marketing professionals in Leisure and Hospitality looking to deliver better results with video content. Discover how to develop your own brand story that engages your audience emotionally and gets results.
10:15 - 10:30
Senior Digital Analyst & UX Lead
Save Your Offers And Enhance Your Value
Is there an over-reliance on promotional incentives to encourage conversions within the Travel, Leisure & Tourism landscape? Do we really need to discount? Join us for a quick session where we will be looking at Consumer Behaviours and Psychological Techniques around achieving great results without such heavy reliance on promotions. We will feature examples on ‘Fear Appeals’ to ‘Delight Techniques’, looking at loss aversion and going above and beyond to entice consumers to make that desired action.
10:30 - 10:45
Stop Wasting Time: Getting The Most Out Of You, Your Team And Your Tools
With the proliferation of tools covering many aspects of digital marketing, how can you cut through the noise and make sure you are solving business challenges quickly, efficiently and using the right blend of tools? Simon Haven will explain the processes that have helped KMP Digitata’s clients achieve amazing results quickly, using and integrating widely available marketing tools.
11:00 - 12:30
12:30 - 13:30
Light Lunch And Networking