29 Jan, 2015

Social Media Seminar 29 Jan 2015

Event Details

The Hospital Club, Covent Garden

The latest developments in social media advertising, user generated content and direct response campaigns.

9:30am

Registration, coffee, pastries and networking

9:55

Introduction by Jon Fortgang, Editor, Figaro Digital Magazine

10:00-10:30

2015: The Year Of…
Laura Crimmons

Head of PR & Social

Edit Ltd

Laura will explore the trends everyone’s talking about and explain how they’ll impact on social media and digital PR in 2015. Find out how marketers can employ strategies to adapt to these trends and generate tangible business results.

10:30-11:00

The Multiplier Effect - Partnership & Social Media

Great British Chefs is the fastest growing food website in the UK and gets over 900,000 visits and over 2.2 million page impressions a month. With a social media following of 750,000, Great British Chefs is a pioneer in the area of social brand partnerships. One of Great British Chef's most innovative and impactful partnerships to date was with Urban Fruit in November 2014, when the two brands hijacked ‘Stir-Up Sunday’ in partnership with 10 highly influential bloggers.

11:00-11:30

Networking break and cakes from Great British Chefs

11:30-12:00

How Do UK Audiences Engage with Brands Across Social?
Davina Dunlea

CEO & Co-Founder

Chalk Global

What does engagement actually mean, and how should you be measuring it? How does social stack up across other digital channels? Davina will run through some UK-specific and global case studies that will ensure your 2015 benchmarks are realistic, and your strategy is up to date.

12:00-12:30pm

Content vs Material

No term in marketing is more overused than ‘content’. Has the word become so broad and generic as to be meaningless? Drawing on his background as a writer, blogger and professional Tweeter, Jonathan will discuss the relationship between good writing and effective marketing, and explain why quality material matters.

12:30-1:30pm

Networking and light lunch

Please note places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.

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