The latest developments in social media advertising, user generated content and direct response campaigns.
29 Jan, 2015
Social Media Seminar 29 Jan 2015
Event Details
The Hospital Club, Covent Garden
Topics:
9:30am
Registration, coffee, pastries and networking
9:55
Introduction by Jon Fortgang, Editor, Figaro Digital Magazine
10:00-10:30
2015: The Year Of…
Laura Crimmons
Head of PR & Social
Edit Ltd
Laura will explore the trends everyone’s talking about and explain how they’ll impact on social media and digital PR in 2015. Find out how marketers can employ strategies to adapt to these trends and generate tangible business results.
10:30-11:00
The Multiplier Effect - Partnership & Social Media
Great British Chefs is the fastest growing food website in the UK and gets over 900,000 visits and over 2.2 million page impressions a month. With a social media following of 750,000, Great British Chefs is a pioneer in the area of social brand partnerships. One of Great British Chef's most innovative and impactful partnerships to date was with Urban Fruit in November 2014, when the two brands hijacked ‘Stir-Up Sunday’ in partnership with 10 highly influential bloggers.
11:00-11:30
Networking break and cakes from Great British Chefs
11:30-12:00
How Do UK Audiences Engage with Brands Across Social?
Davina Dunlea
CEO & Co-Founder
Chalk Global
What does engagement actually mean, and how should you be measuring it? How does social stack up across other digital channels? Davina will run through some UK-specific and global case studies that will ensure your 2015 benchmarks are realistic, and your strategy is up to date.
12:00-12:30pm
Content vs Material
No term in marketing is more overused than ‘content’. Has the word become so broad and generic as to be meaningless? Drawing on his background as a writer, blogger and professional Tweeter, Jonathan will discuss the relationship between good writing and effective marketing, and explain why quality material matters.
12:30-1:30pm
Networking and light lunch
Please note places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.