Retail & Ecommerce: Digital Marketing Spotlight 7 June 2018Request Ticket
Registration, Coffee, Pastries And Networking
Watch Your Back: This A.I. Writes Better Subject Lines Than You
It's no surprise that subject lines matter - that's clear. What if A.I. could write better subject lines than you? Forget what you thought you knew about email marketing - learn how modern, innovative tech is getting brands more opens, more clicks... and more conversions.
Maximising Your ROI By Personalising Your Facebook Marketing
Facebook advertising is gaining popularity, because it offers a great channel for you to reach your ideal customers in a marketplace of 1.6 billion people. But social media is a noisy place and if you want to stand out of the crowd, one proven solution is personalisation. James White will discuss how merchants can use personalisation to target users most similar to their current customer base, entice customers back with re-targeting measures, increase average order value and chances of conversion – all leading to a higher return on social marketing spend and happy customers.
CEO & Co-Founder
Direct Response: It’s Time To Understand The Value Of Brand Advertising
Driving an effective CPA or ROAS from Snapchat, or even a Digital Billboard? Footfall from mobile? Let’s not forget the basics of ad viewability across our favourite display platforms. Davina will talk you through the basics of running a multi-channel strategy that not only yields direct response uplift, but drives brand favourability.
Speaker And Presentation To Be Announced
Light Lunch And Networking