Paid Search & SEO: Seminar 22 May 2018
Registration And Networking
The Biggest Mistakes Search Marketers Make
In this session Laura will run through some of the mistakes she has seen in her career that hold back search marketing campaigns' performance and reporting. This will also include remedies for these mistakes to maximise the impact of your campaigns and how you can better report on them.
How To Combat Rising CPCs Through Smart Competitor Insights
A common complaint amongst paid search advertisers is increasing costs, with average cost-per-click (CPC) on the rise across most sectors. In this session, Ankur will showcase different ways to generate actionable competitor insights, and will share tactics to help you spend your media budget more efficiently, along with plenty of real-life examples.
Head of Marketing
Answering Business Questions With Search Data
Sophie Moule takes us through search trend data and its importance in contextualising our performance, especially when reporting back to senior stakeholders.
She shows us how best to assess the impact of external factors, and integrate multiple data sources for providing a fuller version of the truth.
Networking And Refreshment Break
Why GDPR Will Be The Biggest Opportunity In Digital Marketing
Don’t fear the post-GDPR era. It’s an opportunity for good marketing to take centre stage. Ian’s talk focuses on the positives of GDPR and what it means for customer engagement and the future of digital marketing. He’ll explore how consumers gaining power over their data intersects with changes in online behaviour, to shape our marketing world. Expect both actionable takeaways and future trends, amongst a refreshing take on GDPR legislation.
Senior Digital Marketing Executive
Building A Competitive Strategy With Digital Intelligence
The presentation is about how understanding both a user’s search landscape and your competitor's offerings can help you build & optimise a winning digital strategy. The aim of the talk is to show how essential it is to have a wealth of qualitative as well as quantitative insights on your audience and your competitors.
Networking And Drinks (Optional)