20 Apr, 2017

Paid Search & SEO Seminar 20 April 2017

Event Details

The Hospital Club, Covent Garden

Content fatigue – it’s a problem more and more consumers are facing, and it’s becoming increasingly difficult to cut through the noise. With new competitors entering the market month on month, and Google updating their search algorithms at a pace that would keep Usain Bolt at the back of the pack, the challenge of getting your message and – more importantly – your product in front of the right prospective customers can feel like an everlasting struggle.

At this session, our team of industry experts will discuss the role of content, links, and authority, providing tips and tactics that you can implement right away. Join the leaders of search marketing as they uncover the insight you need to make sure your traffic and lead numbers continue to rise!

The agenda will be updated as further speakers are added.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

14:00

Registration And Networking

14:30

Cutting Through The Noise - Search, Display And Remarketing Tactics That Really Work

Luca will illustrate real-life tactics and strategies that top retailers use to grow sales online. These tactics help retailers increase ROAS many folds, increase brand awareness and image and achieve greater control over the budget invested online. Fast-paced and action-packed... buckle your seatbelts.

15:00

Breaking The Rules Of Online Marketing

Following the rules of online marketing to the letter can prevent creative thinking, create a bland search results page and impact ROI. Stacy will show how thinking like a consumer will help guide the "rule breaking", and will give practical examples of how breaking the rules can create stand out and improve results.

15:30

Brand: The Only Future Ranking Factor

With Google moving more toward AI, we’re at risk of traditional ranking techniques becoming less effective. Meghan looks at what Google is looking for now and what we should be doing for the future.

16:00

Networking And Refreshment Break

17:00

How Machine Learning Is Changing SEO

Google updates its search engine algorithms at a lighting speed. An introduction of Machine Learning made SEO rules change forever. In this talk, Marcin will break down the recent revolutionary changes and show how you should adapt your SEO strategy to stay ahead of your competitors.

17:30 - 19:00

Drinks And Networking
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