02 Jun, 2016

Paid Search & SEO Seminar 2 June 2016

Event Details

The Hospital Club, Covent Garden

Search is constantly evolving.  At this session our team of industry experts will discuss the role of content, links, authority and provide tips and tactics you can implement right away.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

2pm

Registration and networking

We expect you to arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the seminar (until 5pm).

2.30-3pm

Why Your Content Marketing isn’t Delivering Links

Content marketing has seen a huge increase in popularity in recent years, primarily due to the influence it can have on your SEO performance. However, a lot of businesses still aren’t seeing the value and are struggling to implement campaigns that deliver quality links. This session will take you through some of the key mistakes we have made when implementing campaigns and what we have changed to deliver results.

3-3.30pm

The Future of Organic Search - Stay Ahead of the Curve!

David will explain how their retail clients are staying ahead of the curve. He will discuss website personalisation, creating better brand loyalty, engagement and increased ROI. Find out about the fundamental shift in consumer behaviour which is altering the desktop-centric approach to marketing and requiring a comprehensive, omnichannel strategy.

3.30-4pm

Networking break

4-4.30pm

6 Must Follow Strategies to Increase Revenue and ROI from Paid Search

An action-packed, fast-paced session describing the exact strategies we use in PPC to drive millions of £ in revenue monthly to retailers in sectors like fashion, luxury, home, furniture, beverages and anything in between. The session will cover both growth and optimisation tactics that are proven to improve performance, often exponentially. Luca will provide actionable points and real case studies together with an inspiring and energising core-message.

4.30-5pm

Understanding Mobile SEO - Risks and Opportunities in 2016

Mobile is one of the fastest changing areas of online marketing. During this session, Nick will give an introduction to Mobile SEO and cover key areas to consider for your brand, such as App Deep Linking, ASO and Smart App Banners.

5-7pm

Drinks and networking
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