Paid Search & SEO Seminar 2 February 2017
Registration And Networking
Archived: Anthony Tuite
Head of Digital
Slick Content Strategy Plus Sticky Content For A Smoother 2017
In this presentation, we're going to look at what constitutes a great content strategy, and how to spot content ideas that will stick. We're then going to discuss how getting these two working together is crucial for driving awareness and ranking authority for your website, along with the new role of PR in getting it all working together smoothly.
Archived: Martin Dinham
Digital Business Consultant
Archived: Cat Spencer
Senior Content, PR & Social Executive
The New Generation Of Search Marketing. Using Customer Data To Bring SEO And PPC Together
A look at how the intelligent use of data can add efficiency to your search activity and enable greater performance from both SEO and paid search channels. This presentation will look at what data can be used and how to inform content strategy and SEO as well as paid search, helping reach customers more quickly and cost effectively.
Networking And Refreshment Break
Head of Paid Media
A Practical Paid Search Guide From Building The Basics To Granular Audience Segmentation
A look at how a pragmatic and data driven approach to Paid search can quickly transform the profitability of your paid search campaigns, and better serve your audience. This presentation will look at the steps needed to ensure necessary structure basics are in place: from how to structure an account, to nailing quality score. It will also look at the latest audience management of Google features, and how to make the best of them.
Breaking The Rules Of Online Marketing
Following the rules of online marketing to the letter can prevent creative thinking, create a bland search results page and impact ROI. Stacy will show how thinking like a consumer will help guide the "rule breaking", and will give practical examples of how breaking the rules can create stand out and improve results.
17:30 - 19:00
Drinks And Networking