Paid Search & SEO Seminar 10 November 2016
Smoothly organised with a lot of up to date and interesting information - will attend more Figaro Digital events!
Communication Manager, GrantTree
Great content, up to industry standards.
Head of Digital, Accor
An Integrated Approach To SEO, Content, PR & Social
Developments in digital marketing are arriving at an astounding rate, making it increasingly difficult for brands to focus on the tactics and the channels that best work for them. Ann Stanley provides practical advice on adopting an integrated approach to search, social and PR. This includes all aspects of paid, owned and earned media and she will provide actionable insight into techniques for both customer, leads/sales acquisition and/or brand building.Watch Video
Archived: Anthony Tuite
Head of Digital
Content Strategy Needs To Be Like Treacle
A presentation in two parts. Part 1; we will disambiguate the concept of 'content' and introduce a robust structure for planning content deployment across your website. Part 2; we will look at a framework for assessing your content ideas and messaging to make them more likely to succeed in generating attention, and those (still) all-important links. And yes, the 'treacle' bit will also be explained.Watch Video
Archived: Adam Gent
Senior Search Strategist
Edit Agency Ltd.
How Agile Technical SEO Can Add Value To Your SEO Campaign
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This session will focus on how you can be more Agile and implement technical SEO recommendations that add value.Watch Video
How To Kill It This Black Friday And Christmas!
For years, Luca has been leading large team of professionals who drive outstanding results for global retailers... During this session Luca will talk about how to use PPC, Display, Youtube, Social, targeting, bidding, copy and everything in between to succeed this winter. Discover practical no nonsense strategies to get results from your digital marketing efforts this winter.Watch Video
Senior PPC Account Manager
Get More Bang For Your Buck With AdWords
Learn how to save money and improve your ROI with AdWords. This talk will be a benefit to companies of all sizes that use AdWords no matter what industry they're in. David will guide you through a typical account and show you how to get more bang for your buck with AdWords.Watch Video