Paid Search, Display & SEO Seminar 9 May 2019
Registration And Networking
Head of SEO
Standing Out In The Organic SERPs
Helen Pollitt, Head of SEO at Avenue Digital, will share how you can differentiate your results from your competitors in Google, without always having to rank in first position. Utilising tactics such as Google My Business, schema mark-up and “position 0” will enable you to stand out in the overcrowded search results.
Protect Your Brand: The Best Brand Offence Is A Good Defence
Nearly 80% of marketing heads are worried about brand safety, and the SERP is a battlefield with advertisers hijacking your brand traffic. In this talk, Lorna Gill, Marketing Manager at Adthena, will show you the state of play for brand bidding and how AI and competitive intelligence can put you back in charge of your brand real estate. Learn the tactics required to thwart your competition and ensure you're the hero of the SERP.
Head of Engineering, Inventory
What Do Wine And AI Have In Common?
The digital landscape is ever evolving and it can be difficult to know where to spend your online marketing budgets. Shreeniwas Iyer, Head of Engineering at Quantcast, will discuss the programmatic advertising space, how AI is playing such a huge part in shaping the industry and what is already being done for digital marketers today to understand and reach their audiences.
Networking And Refreshment Break
Digital Marketing Consultant
When Content Kills (Your Site)
In 2018 Google began fighting a war on fake news and self-proclaimed experts. This means creating a content strategy to respond, ensuring your old content isn’t damaging your rankings and cementing yourself as an industry expert. In this talk Sam will discuss effective ways of achieving success in 2019.
Head of Digital
How To Report On SEO To Your Boss And Their Boss
Reporting problems are people problems – how you report on SEO should differ depending on who you’re reporting to. This talk covers methodologies and technologies agencies could use when reporting to clients and in-house SEO teams could use when reporting to various stakeholders in the business – what to automate and how.