09 May, 2019

Paid Search, Display & SEO Seminar 9 May 2019

Event Details

The Hospital Club, Covent Garden

Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber of offers, incentives, and demands on the consumer’s attention, how can you get eyes on your product, and not be drowned out by the noise of your competitors?

At this session our team of industry experts discuss the search tactics that will break ground for your content, and maximise its impact through links, language and integrity. Plus, how to drastically increase your ROAS. Join us and this stellar line-up of search leaders to learn where your strategy is succeeding, and what tactics you can take back to the office right away to drive traffic, leads and engagement.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

14:00

Registration And Networking

14:30

Standing Out In The Organic SERPs

Helen Pollitt, Head of SEO at Avenue Digital, will share how you can differentiate your results from your competitors in Google, without always having to rank in first position. Utilising tactics such as Google My Business, schema mark-up and “position 0” will enable you to stand out in the overcrowded search results.

15:00

Protect Your Brand: The Best Brand Offence Is A Good Defence

Nearly 80% of marketing heads are worried about brand safety, and the SERP is a battlefield with advertisers hijacking your brand traffic. In this talk, Lorna Gill, Marketing Manager at Adthena, will show you the state of play for brand bidding and how AI and competitive intelligence can put you back in charge of your brand real estate. Learn the tactics required to thwart your competition and ensure you're the hero of the SERP.

15:30

What Do Wine And AI Have In Common?

The digital landscape is ever evolving and it can be difficult to know where to spend your online marketing budgets. Shreeniwas Iyer, Head of Engineering at Quantcast, will discuss the programmatic advertising space, how AI is playing such a huge part in shaping the industry and what is already being done for digital marketers today to understand and reach their audiences.

16:00

Networking And Refreshment Break

16:30

When Content Kills (Your Site)

In 2018 Google began fighting a war on fake news and self-proclaimed experts. This means creating a content strategy to respond, ensuring your old content isn’t damaging your rankings and cementing yourself as an industry expert. In this talk Sam will discuss effective ways of achieving success in 2019.

17:00

How To Report On SEO To Your Boss And Their Boss

Reporting problems are people problems – how you report on SEO should differ depending on who you’re reporting to. This talk covers methodologies and technologies agencies could use when reporting to clients and in-house SEO teams could use when reporting to various stakeholders in the business – what to automate and how.

17:30

Networking Drinks
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