Paid Search, Display & SEO: Seminar 15 November 2018
Registration And Networking
Making Your Content Marketing/Digital PR Campaign Work Harder
In this session, Laura will run through how to make your PR and link acquisition campaigns work harder by either reducing the cost of the campaigns or delivering more for the money. She will run through actionable steps that you can take away to make your own campaigns work harder for you in the future.
VP of Marketing
Protect Your Brand: The Best Brand Offence Is A Good Defence
Nearly 80% of marketing heads are worried about brand safety, and the SERP is a battlefield with advertisers hijacking your brand traffic. In this talk, Ashley Fletcher, VP of Marketing at Adthena, will show you the state of play for brand bidding and how AI and competitive intelligence can put you back in charge of your brand real estate. Learn the tactics required to thwart your competition and ensure you're the hero of the SERP.
Networking And Refreshment Break
The Essential Frameworks For Digital Marketing Glory
Simon will showcase three key frameworks developed by Curated that help digital marketing channels to work seamlessly together rather than in silo. Ultimately a user journey and action doesn’t begin and end with the same channel & Simon will demonstrate how PPC, SEO, content, digital PR, and social can all work hand in hand to deliver great return on investment.
Digital Marketing Consultant
Life, Death And Lessons Learned In 2018
A lot changed in search marketing in 2018. Killer content can now kill your rankings, Google tightened its hold on machine learning, and voice search stopped being just a buzzword. Sam will discuss what these changes can teach us about the future and how they can define your strategy for 2019.