15 Nov, 2018

Paid Search, Display & SEO: Seminar 15 November 2018

Event Details

The Hospital Club, Covent Garden

Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber of offers, incentives, and demands on the consumer’s attention, how can you get eyes on your product, and not be drowned out by the noise of your competitors?

At this session our team of industry experts discuss the search tactics that will break ground for your content, and maximise its impact through links, language and integrity. Plus, how to drastically increase your ROAS. Join us and this stellar line-up of search leaders to learn where your strategy is succeeding, and what tactics you can take back to the office right away to drive traffic, leads and engagement.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

14:00

Registration And Networking

14:30

Making Your Content Marketing/Digital PR Campaign Work Harder
Laura Crimmons

Head of PR & Social

Edit Ltd

In this session, Laura will run through how to make your PR and link acquisition campaigns work harder by either reducing the cost of the campaigns or delivering more for the money. She will run through actionable steps that you can take away to make your own campaigns work harder for you in the future.

15:00

Protect Your Brand: The Best Brand Offence Is A Good Defence

Nearly 80% of marketing heads are worried about brand safety, and the SERP is a battlefield with advertisers hijacking your brand traffic. In this talk, Ashley Fletcher, VP of Marketing at Adthena, will show you the state of play for brand bidding and how AI and competitive intelligence can put you back in charge of your brand real estate. Learn the tactics required to thwart your competition and ensure you're the hero of the SERP.

15:30

Networking And Refreshment Break

16:00

The Essential Frameworks For Digital Marketing Glory

Simon will showcase three key frameworks developed by Curated that help digital marketing channels to work seamlessly together rather than in silo. Ultimately a user journey and action doesn’t begin and end with the same channel & Simon will demonstrate how PPC, SEO, content, digital PR, and social can all work hand in hand to deliver great return on investment.

16:30

Life, Death And Lessons Learned In 2018

A lot changed in search marketing in 2018. Killer content can now kill your rankings, Google tightened its hold on machine learning, and voice search stopped being just a buzzword. Sam will discuss what these changes can teach us about the future and how they can define your strategy for 2019.

17:00-18:00

Networking Drinks
Location:





Partners: