14 Nov, 2019

Paid Search, Display & SEO Seminar 14 November 2019

Event Details

h Club, Covent Garden

Our speakers, from Brainlabs, Bauer Media UK, Edit, Found, and Liberty Marketing, will discuss Google ads, paid search, SERP, goal-focused digital marketing, and more. As well as engaging presentations, you will have the chance to network with your industry peers, meaning you will leave thoroughly inspired.

This is an afternoon event with registration starting at 14:00. These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

14:00

Registration and Networking

14:30

An SEO Guide to a Data Led Content Strategy

Grow your site organically by learning how to use data to inform your content strategy and create high-performance landing pages.

15:00

Test and Earn: Why Experimentation is the Secret Sauce Behind Any Growth Strategy

Daniel will take us on a tour of some of the smartest people, companies, and industries to dissect some of the growth strategies that they share. He'll talk about how these principles can be applied to building best-in-class marketing operations and how, on a practical level, you can get your entire organisation into a growth mindset.

16:00

Networking and Refreshment Break

17:00

Making ‘Paid Search’ Work When You Think You Should Give Up!

With the search volume trend for magazine subscriptions down year on year, it’s been a test-and-learn strategy to make paid search work for the subscriptions market. Hanifa talks through her experience about turning this channel into one of the highest contributors in marketing channel mix.

17:30

Networking Drinks
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