Paid Search, Display & SEO Seminar 14 November 2019Request Ticket
Registration and Networking
Group Digital Marketing Manager
Bauer Media UK
Making ‘Paid Search’ Work When You Think You Should Give Up!
With the search volume trend for magazine subscriptions down year on year, it’s been a test-and-learn strategy to make paid search work for the subscriptions market. Hanifa talks through her experience about turning this channel into one of the highest contributors in marketing channel mix.
Speaker and Presentation Details to be Announced
Why Goal Focused Digital Marketing is an ROI Game-Changer
In this case study, Curated will showcase how goal-focused digital marketing became a game-changer for Trint. By using a combination of paid and organic search strategies and sharing learnings between each channel, Curated were better able to understand Trint's most profitable themes to deliver record breaking ROI.
Networking and Refreshment Break
Rich Results: How Google’s SERP is Changing and What We Can Do About it?