Paid Search, Display & SEO Seminar 14 November 2019
Registration and Networking
Test and Earn: Why Experimentation is the Secret Sauce Behind Any Growth Strategy
Daniel will take us on a tour of some of the smartest people, companies, and industries to dissect some of the growth strategies that they share. He'll talk about how these principles can be applied to building best-in-class marketing operations and how, on a practical level, you can get your entire organisation into a growth mindset.
Networking and Refreshment Break
Group Digital Marketing Manager
Bauer Media UK
Making ‘Paid Search’ Work When You Think You Should Give Up!
With the search volume trend for magazine subscriptions down year on year, it’s been a test-and-learn strategy to make paid search work for the subscriptions market. Hanifa talks through her experience about turning this channel into one of the highest contributors in marketing channel mix.