14 Feb, 2019

Paid Search, Display & SEO Seminar 14 February 2019

Event Details

The Hospital Club, Covent Garden

Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber of offers, incentives, and demands on the consumer’s attention, how can you get eyes on your product, and not be drowned out by the noise of your competitors?

At this session our team of industry experts discuss the search tactics that will break ground for your content, and maximise its impact through links, language and integrity. Plus, how to drastically increase your ROAS. Join us and this stellar line-up of search leaders to learn where your strategy is succeeding, and what tactics you can take back to the office right away to drive traffic, leads and engagement.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

Topics:

14:00

Registration And Networking

14:30

Strategic Insight For A Competitive Edge
Lorna Gill

Marketing Manager

Adthena

Adthena helps Enterprise organisations understand their competitive landscape and overcome challenges with Strategic Insights. In this presentation, Lorna will showcase how major brands from the Travel, Finance, Retail, and Automotive industries have successfully relied on Adthena to steer their digital strategies. Listen out for top tips on how to approach researching, deploying and measuring strategic strategies for the growth of your organisation from Search.

15:00

The Future Of Programmatic Display And Changing How We Think About Data
Darren Bond

Digital Strategy Director

A look at how programmatic technology is moving forwards, helping marketers to buy more media in real time. Darren will be going through clever digital media campaign examples where data was used to great effect, to inspire your future campaigns.

15:30

When Content Kills (Your Site)
Sam Roberts

Digital Marketing Consultant

In 2018 Google began fighting a war on fake news and self-proclaimed experts. This means creating a content strategy to respond, ensuring your old content isn’t damaging your rankings and cementing yourself as an industry expert. In this talk Sam will discuss effective ways of achieving success in 2019.

16:00

Networking And Refreshment Break

16:30

International Content Outreach: Tactics, Tool, And Tips

Link acquisition is a key offsite ranking factor for any site looking to increase organic visibility. Different countries naturally adopt different cultures and as such engage with different news stories, different formats of content, and advocate brands in different ways. What works in one country might not be the same for all. Marketers need to be aware of customer behaviour in each region and what stories will gain the links they need from media. Using a mixture of real-life examples, David will share actionable advice on how to build links in different countries, what tools marketers need to be using and tips on how to gain national media links in multiple territories.

17:00

Making ‘Paid Search’ Work When You Think You Should Give Up!
Hanifa Dungarwalla

Group Digital Marketing Manager

Bauer Media UK

With the search volume trend for magazine subscriptions down year on year, it’s been a test-and-learn strategy to make paid search work for the subscriptions market. Hanifa talks through her experience about turning this channel into one of the highest contributors in marketing channel mix.

17:30

Networking Drinks
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