Paid Search, Display & SEO Seminar 14 February 2019
Registration And Networking
Strategic Insight For A Competitive Edge
Adthena helps Enterprise organisations understand their competitive landscape and overcome challenges with Strategic Insights. In this presentation, Lorna will showcase how major brands from the Travel, Finance, Retail, and Automotive industries have successfully relied on Adthena to steer their digital strategies. Listen out for top tips on how to approach researching, deploying and measuring strategic strategies for the growth of your organisation from Search.
Digital Strategy Director
The Future Of Programmatic Display And Changing How We Think About Data
A look at how programmatic technology is moving forwards, helping marketers to buy more media in real time. Darren will be going through clever digital media campaign examples where data was used to great effect, to inspire your future campaigns.
Digital Marketing Consultant
When Content Kills (Your Site)
In 2018 Google began fighting a war on fake news and self-proclaimed experts. This means creating a content strategy to respond, ensuring your old content isn’t damaging your rankings and cementing yourself as an industry expert. In this talk Sam will discuss effective ways of achieving success in 2019.
Networking And Refreshment Break
International Content Outreach: Tactics, Tool, And Tips
Link acquisition is a key offsite ranking factor for any site looking to increase organic visibility. Different countries naturally adopt different cultures and as such engage with different news stories, different formats of content, and advocate brands in different ways. What works in one country might not be the same for all. Marketers need to be aware of customer behaviour in each region and what stories will gain the links they need from media. Using a mixture of real-life examples, David will share actionable advice on how to build links in different countries, what tools marketers need to be using and tips on how to gain national media links in multiple territories.
Group Digital Marketing Manager
Bauer Media UK
Making ‘Paid Search’ Work When You Think You Should Give Up!
With the search volume trend for magazine subscriptions down year on year, it’s been a test-and-learn strategy to make paid search work for the subscriptions market. Hanifa talks through her experience about turning this channel into one of the highest contributors in marketing channel mix.