Financial Services: Digital Marketing Spotlight 6 September 2018Request Ticket
9:00 - 9:30
Registration, coffee and pastries
9:30 - 9:45
Chief Marketing Officer
9:45 - 9:55
Head of Network & Partnerships
Bringing Open Banking To Life With Bud
Open Banking went live in January 2018, but what has really happened? Bud, an award winning financial marketplace, are leading the charge in this space bringing it to life with key players such as HSBC. Collaboration is the new norm with more banks and fintechs collaborating and even the Government. Alan Walsh, Head of Network and Partnerships, will show how these collaborations benefit everyone involved, especially the consumer and explain their vision for the future of finance.
10:05 - 10:15
Driving Performance Growth in a Challenging Market
In a market littered with disruption and change it is important to keep focused on your growth targets. equimedia discuss their 4-step performance wave; allowing brands to accelerate growth ambitions across paid, owned and earned media channels, optimising the entire user journey and give real client examples where they have achieved this, and overcome challenges along the way.
10:25 - 10:35
Digital Strategy & UX Consultant
Meeting Customer Need – Digital Experience Design For Financial Services
According to Edelman’s Trust Barometer, consumer trust in financial services as an industry is at just 54 per cent. And many surveys have shown there is a wide gap opening between what consumers want and what financial services companies provide. Something needs to change. Shaun Miller will explain how financial services companies can creatively use data and customer research to design customer-centric services that market and sell themselves, and close the digital experience gap.
10:35 - 10:45
Speaker And Presentation To Be Announced
10:45 - 11:00
11:00 - 13:00
13:00 - 13:45
Light lunch and networking