06 Sep, 2018

Financial Services: Digital Marketing Spotlight 6 September 2018

Event Details

The Hospital Club, Covent Garden

With online banking and mobile apps dominating the way consumers now manage their money, the financial services industry faces challenges and opportunities.

The Digital Financial Services Spotlight will focus on everything from content to conversion. Join our team of industry experts to ensure you’re offering the best possible customer experience across channels and devices.

Our expert speakers will each share practical insight on a specific challenge facing the financial services industry, before the group split off into a rotation of deep-dive roundtable discussions.  Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking. All delegates will have the opportunity to chat to each of our speakers.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

The agenda will be updated as further speakers are added.

 

9:00 - 9:30

Registration, coffee and pastries

9:30 - 9:45

Scaling Customer Acquisition for TotallyMoney

TotallyMoney launched its free credit report service in July 2018. This presentation will be a case study of how we launched our service in the UK and some of the key learnings we can share from both our traditional and digital marketing efforts.

9:45 - 10:00

Driving Performance Growth in a Challenging Market

In a market littered with disruption and change it is important to keep focused on your growth targets. equimedia discuss their 4-step performance wave; allowing brands to accelerate growth ambitions across paid, owned and earned media channels, optimising the entire user journey and give real client examples where they have achieved this, and overcome challenges along the way.

10:00 - 10:15

Advanced Adwords

Gareth will be speaking about getting ahead using advanced adwords techniques to help you get ahead in the financial services sector and how to get the most out of your PPC budget.

10:15 - 10:30

Meeting Customer Need – Digital Experience Design For Financial Services

According to Edelman’s Trust Barometer, consumer trust in financial services as an industry is at just 54 per cent. And many surveys have shown there is a wide gap opening between what consumers want and what financial services companies provide. Something needs to change. Shaun Miller will explain how financial services companies can creatively use data and customer research to design customer-centric services that market and sell themselves, and close the digital experience gap.

10:30 - 10:45

Why Aon Has Quit 'Content Marketing'

Find out why leading professional services firm Aon has stopped 'Content Marketing' and created a 'Brand Journalism Strategy'.

10:45 - 11:00

Refreshment Break

11:00 - 12:30

Interactive Roundtables

12:30 - 13:15

Light lunch and networking
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