Financial Services: Digital Marketing Spotlight 5 September 2019

This summer, digital marketing agency True have teamed up with their insight partner Strive to explore what the Financial Times has called “the biggest business opportunity of the 21st century”: longevity. Join them at our Spotlight Event to understand the challenges and opportunities longevity presents for financial services brands, the realities of life after 55 and the power of creativity and technology in making financial products and services more relevant and more valued.

Open Banking went live in January 2018, but how successful has it been? Bud, an award-winning financial marketplace, are leading the charge in this space, bringing it to life with key players such as HSBC & GoCompare. Collaboration is the new norm with more banks and fintechs, and even the government, collaborating. Alan Walsh, Head of Network and Partnerships, will show how these collaborations benefit everyone involved, especially the consumer, and explain their vision for the future of finance and why your company's API strategy is key to success!

The world’s top financial institutions are seeing their business models challenged by start-ups, who are changing the way in which banks operate and service their customers. Marketers are faced with a difficult dilemma. How to create deeply personalised experiences that build and enhance customer relationships when faced with an ever-increasing array of privacy and security regulations related to data collection, storage and use. Sharon Forder will discuss the opportunities provided by zero- and first-party data, in the post GDPR era, and share useful advice for how marketers can leverage this to shape their messaging to create long term customer relationships built on a bedrock of permission marketing.

Change is a constant and technology is helping to fuel the pace of it as the world becomes more digital every day. Marketing needs to evolve if it wants to position itself as a key component of better customer experiences, part of that evolution involves being better able to react quickly to the changing landscape whilst also being able to scale its execution to drive efficiencies. Gary will discuss how financial services marketers can try to balance being quick and innovative, with being able to execute in a compliant, controlled and scalable way.

We’ve pitted the top 150 financial institutions against one another to see who’s performing best in search marketing. Using our AI-powered, Whole Market View, we’ve analyzed the finance search market and created the CMO Search Intelligence Index. This index gives you a benchmark relative to your peers and competitors for the first time. Search is a barometer for customer intent so if you’re winning in search, you’re winning the market.

As the only enterprise advocacy platform designed for regulated industries, Buyapowa provides fully-compliant, secure and flexible solutions for leading brands around the world, including first direct, the AA, Sprint, Travelex, LV= and Vodafone. Through working hand-in-hand with these clients, Robin Bresnark and his team have observed that every successful advocacy programme is underpinned by one or more basic psychological principles. In this presentation, Robin will reveal exactly what they are and how you too can leverage them to achieve success.