Figaro Digital Retail Conference 14 May 2015

Retail marketers today need to be operationally ready to be successful. That means having the correct agile approach as well as the tools and technology to overcome internal obstacles to ensure campaigns and content are available on time, on budget and within approved branding guidelines.

Retailers have been talking about - and implementing - omnichannel strategies for years. This session will discuss, through Adobe’s experiences with their retail customers, how providing omnichannel experiences is becoming business as usual for leading retailers.

A world of opportunity exists for companies willing to embrace the new realities of commerce. Matthew will share best practice and show how Intershop customers manage varying brands, different regions, multiple touch-points and business models with a single platform: Intershop Commerce Suite.

Seven minutes and 21 seconds of ruthlessly honed insight: our speakers power through their points against the clock.

Location: Track 1

Peter will examine the characteristics of a genuine customer-first strategy, including stakeholder buying, KPIs and diagnostic issues. All informed by his own experiences.

Over 34 million local searches are made online every day in the UK. That figure reveals consumers’ huge desire for up-to-date pre-purchase information. It also indicates a huge opportunity for retailers. Bruno will explain how to engage with customers by using technology that meets their expectations for local information.

Behaving like a media brand can give you a competitive edge and deliver against hard business objectives. Michael will explain how retail brands can learn from the masters of content - broadcasters - to make their content marketing distinctive, entertaining and effective. He’ll demonstrate how this thinking has been applied to Halfords’ content, before sharing tips on how you can implement a similar strategy.

Location: Track 2: Chaired by Chris Mellish, Managing Partner, Black Book London

Gareth will look at 20 of the most important factors impacting on search engine marketing and explain how your organisation can get higher ROI from Google. From best practice to issues to avoid, he’ll cover the areas where retail brands are making the most of their SEO and PPC campaigns.

Location: Track 1

Find out how they did it! Sadie and Dani will explain how building relevant content for the Café Pod audience, digging into the data to create the right lifestyle campaign, and constant testing and tweaking for optimal outcomes contributed to a result that won Adestra’s Campaign of the Year for 2014.

Location: Track 2

It's no mystery why audience engagement plays such an important role in the digital landscape, but how should brands approach it? Andrew will explain what ‘engagement’ actually is and present techniques on how to better engage with customers though personalisation.

Location: Track 1

As time passes it’s normal to see inactive subscribers in your email database. The problem is what to do with them? Inactive or disengaged recipients aren’t a lost cause; a successful email re-engagement campaign can bring this audience back on board. Jenna will deliver practical advice on delivering re-engagement campaigns alongside real-life examples from footwear retailer Footasylum.

Location: Track 2

Chris will explain how to transform the customer lifecycle through efficient, automated and result-driven marketing. He’ll also dive into a couple of specific automations, highlighting client examples, and finish with some tips for successful marketing automation.

Location: Track 1

Whatever the size of your budget, effective retargeting is an achievable goal. Davina will discuss current best practice, look at the latest technological innovations and explain how to integrate retargeting with the rest of your marketing channels.

Location: Track 2

Stream:20 have been working to transform a client's retail business which was heavily reliant on offline activity, with sales primarily coming from their catalogue, to an organisation delivering cutting edge online activity. During the Christmas period this approach positioned the client as a scalable, rapidly growing ecommerce company. Ruud will talk through the changes which led to this transformation.

Location: Track 1

New technology, omni-everything, digital excellence and new consumer paradigms are all lovely. But how do you get things done quickly, with a small team and a tiny budget, whilst keeping the customer at the forefront? Gerald explains.

For over 30 years Waterstones bookshops have been synonymous with authority: they’re the place to discover the best new books or rediscover a forgotten classic. Emma will explain how Waterstones are building an intelligent bookshop experience online that will deliver a consistent end-to-end customer experience.

Notonthehighstreet's Marketing Director Ben and Head of Marketing Communications Fiona will outline the journey they've been on to establish social media as a proven sales channel. They’ll talk through their two-tiered strategy of driving engagement and performance and explain how they've rolled this out across their social channels to deliver ROI-positive social marketing campaigns.

Retail is one of the most dynamic industries all year round: connected devices mean consumers are available all the time. Twitter connects thousands of retailers with customers, from small businesses to global brands like Nike. Georgina will discuss how Tweets influence shoppers, their behaviours and purchase patterns. She'll demonstrate how Twitter enables the industry to engage through integrated brand campaigns through to commerce solutions.