Email Marketing & CRM Seminar 9 February 2017
Registration And Networking
VP, UK and Northern Europe
Selligent Marketing Cloud
Rage Against The Marketing Machine
Transform your generic batch campaigns into dynamic, contextual and relevant messages that boost your bottom line and drive customer loyalty. In this session, you will learn why top marketers are changing their approach from Channel-First to Consumer-First. How to create 1-to-1 relationships with every customer, no matter what their journey. Plus, why it’s time to move beyond personalisation to focus on context and relevancy.
5 Steps To Kill Your Batch And Blast Campaigns
During this session you will discover dotmailer's five step strategy to rejuvenate your email marketing in 2017. See examples of brands that are successfully phasing out batch and blast. Gain essential tips on how to start sending targeted communications to your database. As well as exploring how to proactively take steps to move away from the bulk send mentality.
Networking And Refreshment Break
Archived: Anca Staples
Driving Customer Brand Engagement: What Role Does Email Play?
Learn how implementing email strategies focussed on customer-centric dynamic content can deliver long-term impact. Examples from Naked Wines, Fenwick and Serious Sport will arm you with the right tools and ideas to deliver hyper-personalised, time sensitive and on-brand communications.
Realise The Benefits Of Holistic Testing
Aimed at marketing professionals looking to push the power of their email marketing, this session reveals how to leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. You will learn how to build a hypothesis into your emails, to drive the actions that provide the answers you're looking for. As well as how to use a push channel such as email to inform and improve pull channel performance. Plus, tactics to test for long-term results as well as short-term results.
17:30 - 19:00
Drinks And Networking