09 Feb, 2017

Email Marketing & CRM Seminar 9 February 2017

Event Details

The Hospital Club, Covent Garden

Want to learn the latest, most-effective email marketing techniques for your next campaign? Well, you could spend hours trawling evergreen guides, blog posts and even checking out news stories. But for the most time-effective method, sit back and relax while watching our expert speakers tackle everything from design to strategy, automation and personalisation; helping you think outside the box, achieve cut-through and drive significant ROI.

The Figaro Digital Email Marketing & CRM Seminar is open to brand marketers only.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

Topics:

14:00

Registration And Networking

14:30

Trends For The New Year

Justis Saayman

Strategic Marketing Consultant

IBM Watson Marketing

Marketers will face a tough but exciting year in 2017, so lets take 20 minutes to discuss three trends (sometimes challenges) which should be top priority for the year.

15:00

Rage Against The Marketing Machine

Roy Jugessur

VP, UK and Northern Europe

Selligent Marketing Cloud

Transform your generic batch campaigns into dynamic, contextual and relevant messages that boost your bottom line and drive customer loyalty. In this session, you will learn why top marketers are changing their approach from Channel-First to Consumer-First. How to create 1-to-1 relationships with every customer, no matter what their journey. Plus, why it’s time to move beyond personalisation to focus on context and relevancy.

15:30

5 Steps To Kill Your Batch And Blast Campaigns

During this session you will discover dotmailer's five step strategy to rejuvenate your email marketing in 2017. See examples of brands that are successfully phasing out batch and blast. Gain essential tips on how to start sending targeted communications to your database. As well as exploring how to proactively take steps to move away from the bulk send mentality.

16:00

Networking And Refreshment Break

16:30

Driving Customer Brand Engagement: What Role Does Email Play?

Anca Staples

Content Executive

Adestra Ltd.

Learn how implementing email strategies focussed on customer-centric dynamic content can deliver long-term impact. Examples from Naked Wines, Fenwick and Serious Sport will arm you with the right tools and ideas to deliver hyper-personalised, time sensitive and on-brand communications.

17:00

Realise The Benefits Of Holistic Testing

Aimed at marketing professionals looking to push the power of their email marketing, this session reveals how to leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. You will learn how to build a hypothesis into your emails, to drive the actions that provide the answers you're looking for. As well as how to use a push channel such as email to inform and improve pull channel performance. Plus, tactics to test for long-term results as well as short-term results.