Email Marketing & CRM Seminar 8 February 2018

Sharing Communicator’s best-kept secret, Benjamin will show you how one change to your email sending will ultimately help you deliver more emails to their intended inboxes. You’ll realise why it’s so necessary, see a case study from a high street brand and learn exactly how you can implement it. If you send high-volume email, this is one not to be missed!

Segmentation and automation have changed email marketing forever, but how do we take it to the next level? First-person marketers take a holistic approach, starting with the customer, establishing clear objectives and pulling together multiple touchpoints and data sources to drive results. Find out how to lift your strategy and develop a plan that works for your business. Suzy Carter-Kent, Customer Success Manager at Adestra shares her insights and case studies to help you succeed.

Push the power of your email marketing by looking at email testing differently. Leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. Learn how to build a hypothesis into your emails and drive the actions that provide the answers you're looking for, use a push channel such as email to inform and improve pull channel performance, and use tactics to test for long and short-term results.

Everyone tests their subject lines, their images and their content, but no one seems to test their segmentation strategy. Are you testing for testings sake? At what point do all the extra hours justify your ROI? In this presentation we’ll be covering your testing sweet spot, and how AI can help test, measure, learn and optimise your results.