Email Marketing & CRM Seminar 4 May 2017

Every year we evaluate a sample of retailers' email marketing efforts and 2016/17 is our biggest and best yet. Not only did we extend the number of brands to 100, but we also employed a more advanced scoring mechanism that measured customer experience. We will taking a dive into the minds of 100 global ecommerce brands and we'll reveal both the winning techniques and the pitfalls you can learn from.

A thousand monkeys and a thousand typewriters can’t write better than humans. But what about artificial intelligence? You’ll learn how A.I. isn’t just the future… it’s the present… and it’s making brands millions every day by using better language than humans can write themselves. Awesome.

Email isn’t the channel it used to be; a lot has changed over the last few years and new technologies are coming thick and fast. Ben Tomlinson, Product Marketing & Partnerships Manager, brings you innovative tactics and creative inspiration to bring your email marketing campaigns to life.

We’re all under pressure to move away from batch & blast towards an ideal of 1:1 digital marketing. Organisations are increasing their ability to respond to consumers at scale, but many are still hesitant about where to start, how much to commit and how to make this approach work for their business. Liz Smith, Head of Digital Marketing and Partnerships at Adestra will set out 5 ways in which you can begin to have that 1:1 conversation.

How do I ensure my emails are reaching my most engaged customers? How can I send more relevant content without creating complicated and unmanageable segments? How can I grow my CRM programme with limited resources? In this session, Robert shares several success stories as to how his team have successfully scaled their CRM Programme with just the use of an Email Service Provider and some creativity.