Email Marketing & CRM Seminar 12 Feb 2015
Introduction by Jon Fortgang, Editor, Figaro Digital Magazine
Archived: Jenna Tiffany
Lead Digital Marketing Strategist
Signed, Sealed, Delivered – Engage Subscribers and They’re Yours!
It can be a struggle to come up with new strategies that’ll improve your email marketing performance. Jenna will present her tips to ensure your emails are delivered, opened and engaged with, ensuring you stand out in the inbox. Presented alongside some of Communicator’s client success stories, Jenna will also discuss the digital marketing consultancy she’s undertaken with some of the UK’s top brands.
Archived: Mike Parry
Responsive Email is Not Nice
Eighty per cent of emails opened on a mobile device will be deleted if the rendering is poor. Mike will discuss some of the key issues in responsive email and explain how, by thinking carefully about the design process, you can create a better user experience and generate the engagement you need.Watch Video
Coffee and networking break
Managing Consultant EMEA
IBM Marketing Cloud
Transforming the Customer Lifecycle - Marketing Automation that Gets Results
Chris will explain how you can transform the customer’s lifecycle through efficient, automated and result-driven marketing. He’ll dive into a couple of specific automations (highlighting some client examples), before finishing with some tips for successful marketing automation.Watch Video
Taking Mobile Email to the Next Level in 2015
Figures from last year indicate that almost half of all emails are now opened on a mobile device. Katie will share some more mobile stats, and discuss the implications.Watch Video